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Coca-Cola Retains Title as World's Most Valuable Brand
By Manish Modi - Jan 16, 2012 2:11 PM GMT+0500
Following is a table ranking 100 global brands from Interbrand's Best Global Brands 2011 report.
Rankings are based on five criteria and excludes those brands which are privately held.
Rankings are based on five criteria and excludes those brands which are privately held.
================================================================================-----Rank----- ---Value ($ Bln.)----2011 2010 Chng. Company Industry 2011 2010 YoY%================================================================================ 1 1 0 Coca-Cola Beverages $71.861 $70.452 2% 2 2 0 IBM Business Services $69.905 $64.727 8% 3 3 0 Microsoft Computer Software $59.087 $60.895 -3% 4 4 0 Google Internet Services $55.317 $43.557 27% 5 5 0 GE Diversified $42.808 $42.808 0% 6 6 0 McDonald's Restaurants $35.593 $33.578 6% 7 7 0 Intel Electronics $35.217 $32.015 10% 8 17 9 Apple Electronics $33.492 $21.143 58% 9 9 0 Disney Media $29.018 $28.731 1% 10 10 0 HP Electronics $28.479 $26.867 6%================================================================================-----Rank----- ---Value ($ Bln.)----2011 2010 Chng. Company Industry 2011 2010 YoY%================================================================================ 11 11 0 Toyota Automotive $27.764 $26.192 6% 12 12 0 Mercedes-Benz Automotive $27.445 $25.179 9% 13 14 1 Cisco Business Services $25.309 $23.219 9% 14 8 -6 Nokia Electronics $25.071 $29.495 -15% 15 15 0 BMW Automotive $24.554 $22.322 10% 16 13 -3 Gillette FMCG $23.997 $23.298 3% 17 19 2 Samsung Electronics $23.430 $19.491 20% 18 16 -2 Louis Vuitton Luxury $23.172 $21.860 6% 19 20 1 Honda Automotive $19.431 $18.506 5% 20 22 2 Oracle Business Services $17.262 $14.881 16% 21 21 0 H&M Apparel $16.459 $16.136 2% 22 23 1 Pepsi Beverages $14.590 $14.061 4% 23 24 1 American Express Finanicial Services $14.572 $13.944 5% 24 26 2 SAP Business Services $14.542 $12.756 14% 25 25 0 Nike Sporting Goods $14.528 $13.706 6% 26 36 10 Amazon.com Internet Services $12.758 $9.665 32% 27 31 4 UPS Transportation $12.536 $11.826 6%================================================================================-----Rank----- ---Value ($ Bln.)----2011 2010 Chng. Company Industry 2011 2010 YoY%================================================================================ 28 29 1 JP Morgan Financial Services $12.437 $12.314 1% 29 30 1 Budweiser Alchohol $12.252 $12.252 0% 30 27 -3 Nescafe Beverages $12.115 $12.753 -5% 31 28 -3 IKEA Home Furnishings $11.863 $12.487 -5% 32 32 0 HSBC Financial Services $11.792 $11.561 2% 33 33 0 Canon Electronics $11.715 $11.485 2% 34 35 1 Kellogg's FMCG $11.372 $11.041 3% 35 34 -1 SONY Electronics $9.880 $11.356 -13% 36 43 7 EBAY Internet Services $9.805 $8.453 16% 37 39 2 Thomson Reuters Media $9.515 $8.976 6% 38 37 -1 Goldman Sachs Financial Services $9.091 $9.372 -3% 39 44 5 Gucci Luxury $8.763 $8.346 5% 40 45 5 L'Oreal FMCG $8.699 $7.981 9% 41 42 1 Philips Electronics $8.658 $8.696 0% 42 40 -2 Citi Financial Services $8.620 $8.887 -3% 43 41 -2 Dell Electronics $8.347 $8.880 -6% 44 48 4 Zara Apparel $8.065 $7.468 8%================================================================================-----Rank----- ---Value ($ Bln.)----2011 2010 Chng. Company Industry 2011 2010 YoY%================================================================================ 45 47 2 Accenture Business Services $8.005 $7.481 7% 46 49 3 Siemens Diversified $7.900 $7.315 8% 47 53 6 Volkswagen Automotive $7.857 $6.892 14% 48 38 -10 Nintendo Electronics $7.731 $8.990 -14% 49 46 -3 Heinz FMCG $7.609 $7.534 1% 50 50 0 Ford Automotive $7.483 $7.195 4% 51 51 0 Colgate FMCG $7.127 $6.919 3% 52 58 6 Danone FMCG $6.936 $6.363 9% 53 56 3 AXA Financial Services $6.694 $6.694 0% 54 52 -2 Morgan Stanley Financial Services $6.634 $6.911 -4% 55 57 2 Nestle FMCG $6.613 $6.548 1% 56 54 -2 Blackberry Electronics $6.424 $6.762 -5% 57 59 2 Xerox Electronics $6.414 $6.109 5% 58 55 -3 MTV Media $6.383 $6.719 -5% 59 63 4 Audi Automotive $6.171 $5.461 13% 60 62 2 Adidas Sporting Goods $6.154 $5.495 12% 61 65 4 Hyundai Automotive $6.005 $5.033 19%================================================================================-----Rank----- ---Value ($ Bln.)----2011 2010 Chng. Company Industry 2011 2010 YoY%================================================================================ 62 60 -2 KFC Restaurants $5.902 $5.844 1% 63 61 -2 Sprite Beverages $5.604 $5.777 -3% 64 70 6 Caterpillar Diversified $5.598 $4.704 19% 65 64 -1 Avon FMCG $5.376 $5.072 6% 66 69 3 Hermes Luxury $5.356 $4.782 12% 67 67 0 Allianz Financial Services $5.345 $4.904 9% 68 68 0 Santander Financial Services $5.088 $4.846 5% 69 73 4 Panasonic Electronics $5.047 $4.351 16% 70 77 7 Cartier Luxury $4.781 $4.052 18% 71 71 0 Kleenex FMCG $4.672 $4.536 3% 72 72 0 Porsche Automotive $4.580 $4.404 4% 73 76 3 Tiffany & Co. Luxury $4.498 $4.127 9% 74 81 7 Shell Energy $4.483 $4.003 12% 75 82 7 Visa Financial Services $4.478 $3.998 12% 76 66 -10 Yahoo! Internet Services $4.413 $4.958 -11% 77 79 2 Moet & Chandon Alchohol $4.383 $4.021 9% 78 78 0 Jack Daniel's Alchohol $4.319 $4.036 7%================================================================================-----Rank----- ---Value ($ Bln.)----2011 2010 Chng. Company Industry 2011 2010 YoY%================================================================================ 79 74 -5 Barclays Financial Services $4.259 $4.218 1% 80 88 8 Adobe Computer Software $4.170 $3.626 15% 81 83 2 Pizza Hut Restaurants $4.092 $3.973 3% 82 80 -2 Credit Suisse Financial Services $4.090 $4.010 2% 83 75 -8 Johnson & Johnson FMCG $4.072 $4.155 -2% 84 84 0 GAP Apparel $4.040 $3.961 2% 85 90 5 3M Diversified $3.945 $3.586 10% 86 85 -1 Corona Alchohol $3.924 $3.847 2% 87 87 0 Nivea FMCG $3.883 $3.734 4% 88 92 4 Johnnie Walker Alcohol $3.842 $3.557 8% 89 89 0 Smirnoff Alcohol $3.841 $3.624 6% 90 New n/a Nissan Automotive $3.819 n/a n/a 91 93 2 Heineken Alcohol $3.809 $3.516 8% 92 86 -6 UBS Financial Services $3.799 $3.812 0% 93 95 2 Armani Luxury $3.794 $3.443 10% 94 94 0 Zurich Financial Services $3.769 $3.496 8% 95 100 5 Burberry Luxury $3.732 $3.110 20%================================================================================-----Rank----- ---Value ($ Bln.)----2011 2010 Chng. Company Industry 2011 2010 YoY%================================================================================ 96 97 1 Starbucks Restaurants $3.663 $3.339 10% 97 New n/a John Deere Diversified $3.651 n/a n/a 98 New n/a HTC Electronics $3.605 n/a n/a 99 91 -8 Ferrari Automotive $3.591 $3.562 1% 100 98 -2 Harley-Davidson Automotive $3.512 $3.281 7%================================================================================Source: Interbrand To contact the reporter on this story: Manish Modi in New Delhi at mmodi6@bloomberg.net
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