The Goldberg Brothers
Goldberg Brothers: The Inventors of the Automobile Air Conditioner
Here's a little factoid for automotive buffs or just to dazzle your friends.
The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented and developed the first automobile air-conditioner.
Here's a little factoid for automotive buffs or just to dazzle your friends.
The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented and developed the first automobile air-conditioner.
On July 17, 1946, the temperature in Detroit was 97 degrees.
The four brothers walked into old man Henry Ford's office and sweet-talked
his secretary into telling him that four gentlemen were there with the most
exciting innovation in the auto industry since the electric starter.
Henry was curious and invited them into his office. They refused and instead
asked that he come out to the parking lot to their car.
They persuaded him to get into the car, which was about 130 degrees, turned
on the air conditioner, and cooled the car off immediately.
The four brothers walked into old man Henry Ford's office and sweet-talked
his secretary into telling him that four gentlemen were there with the most
exciting innovation in the auto industry since the electric starter.
Henry was curious and invited them into his office. They refused and instead
asked that he come out to the parking lot to their car.
They persuaded him to get into the car, which was about 130 degrees, turned
on the air conditioner, and cooled the car off immediately.
The old man got very excited and invited them back to the office, where he
offered them $3 million for the patent.
The brothers refused, saying they would settle for $2 million, but they
wanted the recognition by having a label, 'The Goldberg Air-Conditioner, ' on
the dashboard of each car in which it was installed.
offered them $3 million for the patent.
The brothers refused, saying they would settle for $2 million, but they
wanted the recognition by having a label, 'The Goldberg Air-Conditioner, ' on
the dashboard of each car in which it was installed.
Now old man Ford was more than just a little anti-Semitic, and there was no
way he was going to put the Goldberg's name on two million Fords.
They haggled back and forth for about two hours and finally agreed on $4
million and that just their first names would be shown.
And so to this day,
way he was going to put the Goldberg's name on two million Fords.
They haggled back and forth for about two hours and finally agreed on $4
million and that just their first names would be shown.
And so to this day,
all Ford air conditioners show
-- Lo, Norm, Hi, and Max --
on the controls
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