1. Pepperidge Farm Soft Bread: Pole vault matAdvertising School: Miami Ad School 2. Nike FootballWas that a BMW 7 series? Must be an expensive installation. (Advertising Agency: unknown) 3. Wrigley's Orbit Ice Mints: Fresh BreathThe installations were an instant motive of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria. (Advertising Agency: PKP BBDO, Vienna, Austria) 4. FedEx Kinko5. Mondo Pasta: BoatAdvertising Agency: Jung von Matt, Germany Pantene Anti-Breakage ShampooRodenstock Eyewear: Giant Banana PeelA sculpture made by the Berlin artist Stefan von Essen which looks like a giant banana peel, was set in various shopping malls. Wearing bifocal glasses by Rodenstock you can't overlook a slippery banana peel on the street. (Advertising Agency: Serviceplan, München/Hamburg, Germany) Anti-smoking: Big SmokeA car, crushed by a 7-foot cigarette, grabbed attention for National Non-Smoking Week and the British Columbia Lung Association. The car was placed at the Vancouver Art Gallery and used let people know that each year several thousand British Columbians die from smoking-related causes, while only a few hundred die in car accidents. (Credit: Smak, Vancouver) Alliance Theatre: PickTo promote the Alliance Theatre's production of Cuttin' Up, a play about the culture of the African-American barber shop, BBDO Agency created a guerilla campaign based on a classic icon that figures prominently in the play – the afro pick. (Advertising Agency: BBDO Atlanta, USA) Terminix: FriesTermites Eat 24 hours a day. (Advertising Agency: Publicis Dallas, USA) Lego: CraneAs building companies in Chile don`t work on weekends, the guys at IDB-FCB decided to use the best located cranes on one most influential places of Santiago city as an ambient for Lego. The action consisted of hanging a giant fictitious Lego block from a crane. Woodland: Climbing Shoes"Climbing Shoes Tennis Masters Cup: RacketThe fastest server generate over 560 Newtons. Enough force to propel a human skywards. Experience the best tennis at the tennis masters cup 2006. (Agency: TBWA, Shanghai, China) 15. Rimmel Quick Dry Nail Polish: FastTibits Vegetarian Restaurant: Fork Very, very fresh vegetarian food. Nike BallMcDonald's: Massive McMuffin Breakfast Massive McMuffin Breakfast. Now being served (Advertising Agency: DDB, New Zealand) Dulcolax: Toilet paperDulcolax is a stimulant laxative. (Advertising Agency: Euro RSCG, Dusseldorf, Germany) Siemens MixerHavaianas: Flower Beds In an effort to push Havaianas' floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas' unique aesthetic of color, design, and the brand's connection to nature and the outdoors. (Advertising Agency: BBDO New York, USA) Penline Stationary: Strong TapeGorge Grown Farmers Market Extremely Long Brush. Extremely Long Lashes Moserbaer: USB Truck Mega storage capacity. (Advertising Agency: TBWA, Gurgaon, India) McDonald's: PoleMcDonald's free coffee promotion. 27. Zwilling KnivesTo illustrate, that Zwilling produce very sharp knives, a giant mock-up was placed on top of street lamp posts to create an illusion that the knife can even slice through steel. (Advertising Agency: BATES MALAYSIA, MALAYSIA, Kuala Lumpur) Formula Toothcare: ToothpicksAdvertising Agency: Ogilvy & Mather, Jakarta, Indonesia Martor Solingen: Extremely SharpSmart: Giant Bike Lock & Shoehorn |
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