Recent years, graphic design Olympics is a whole range of different solutions in the field of communication design - from logos and icons sports to design arenas and all that related to games - a form of staff, interior design, transportation, printed materials.
The basis for this is that a single visual image - simply put, a fixed set of elements, patterns and images, from which then issued the entire set is accompanied by a substantive event.
Company BOSCO, as general partner of the Games in Sochi, took the initiative and at his own expense has developed such an image by passing it as a gift to the Organizing Committee. For image-based Michael Kusnirovich decided to take ... Grandma's quilt, which scraps are a set of graphic patterns, which are used in the Russian folk crafts - in their "blanket" of BOSCO twenty-eight. 
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Olympic quilt - this is the beauty of Russian nature of each season, originality and brilliance of characters of different nationalities, crafts, songs, dances, people and emotions.
The famous Russian winter - deep cobalt blue on a white background Gzhel ornaments like white snow drifts and a bright blue sky, and Vologda lace like frosting. Tenderness in the spring palette open flowers on pavloposadskih scarves. Variegated carpet of summer meadows with bright flowers and grass on the printed pattern Russian chintz. The richness of the golden autumn in the combination of red, honey-gold and black on khokhloma dish. Russian boldness and cheerfulness ditties, dignity and gentility of Palekh miniatures, hot temper Kubachi daggers and cups of the Caucasus, fabulous birds and animals in Severodvinsk painting of the Russian North, the identity of the national costumes of Yakutia ornaments - all in front of you.
На большом столе поставили несколько примеров прикладного применения визуального образа — тут тебе и Сухой Суперджет, и скоростной поезд, и автомобиль, и даже сим-карты в «фирменной» раскраске.
На презентацию пригласили разных известных людей, вроде Олега Павловича Табакова, главного редактора журнала L'Officiel Эвелину Хромченко, спортсменов, актеров, музыкантов.
Про то, как они придумывали олимпийское «лоскутное одеяло», рассказывал сам Михаил Куснирович вместе с президентом Оргкомитета Сочи 2014 Дмитрием Чернышенко.
Михаил Эрнестович рассказывал интересно, его внимательно слушали. Справа — исполнительный директор Центра современного искусства «Винзавод» Софья Троценко.
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